What is a meal kit?

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A meal kit is a subscription-based service that delivers pre-portioned ingredients, recipes, or ready-to-cook meals directly to customers on a recurring schedule. It offers a convenient alternative to meal planning and grocery shopping while helping customers prepare fresh meals at home.

Meal kit subscriptions typically allow customers to choose recipes, adjust delivery dates, skip deliveries, and tailor their orders to suit dietary preferences or household size.

For businesses, the meal kit model provides predictable recurring revenue while encouraging long-term customer relationships through convenience, personalisation, and flexible subscription options.