What are Connected Devices?

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Connected devices are physical products that connect to the internet and interact with a digital ecosystem, typically through a companion app, online platform, or cloud-based service. Examples include fitness trackers, smart home devices, connected appliances, and digital photo frames.

By combining hardware with digital services, connected devices can provide ongoing functionality, software updates, personalised insights, remote control features, and access to exclusive content. This creates a seamless customer experience that extends well beyond the initial purchase.

For businesses, connected devices often support a recurring revenue model. Brands can offer subscription-based services such as premium features, advanced analytics, content libraries, maintenance plans, or enhanced support, helping to increase customer engagement, retention, and lifetime value.